Privacy Policy

This Privacy Policy sets out how Sapher Pte Ltd (“Sapher”, “we”, “us”, and “our”) collects, uses, discloses and/or processes personal information (as defined below) from you, including through our website and the provision of our software as-a-service products (our “Services”)

By accessing or using our Services, by indicating your acceptance to this Privacy Policy by clicking on “I agree”, “I accept” or any other similar mechanism, or by providing your personal information to us, you acknowledge that you have read (or hand the chance to read) and understood this Privacy Policy, and have agreed and consented to the collection, use, disclosure and/or processing of your personal information by us as described in this Privacy Policy

We may modify or amend this Privacy Policy from time to time at our sole discretion. We will use commercially reasonable methods to notify you of such revisions, such as by publishing an updated version of this Privacy Policy on our website. Your continued use of our Services or provision of personal information to us after such notice has been given and such updated Privacy Policy had come into effect shall constitute your acceptance of the revised Privacy Policy.

1. What is “personal information”?

(a) Personal information is defined as meaning information or an opinion about an identified individual or an individual who is reasonably identifiable:

• whether the information or opinion is true or not; and
• whether the information or opinion is recorded in a material form or not.

(b) If the information does not disclose your identity or enable your identity to be ascertained, it will in most cases not be classified as “personal information” and will not be subject to this Privacy Policy.

2. What information do we collect?

(a) The kinds of personal information that we collect from you will depend on how you use the website and our Services. The personal information which we collect and hold about you may include: First name, last name, profile picture, apple id, email address, company name, department, source address, destination address, url and timestamp, depending on if you are using our products as a consumer or a business.

(b) Where possible, as a consumer we will allow you to interact with us anonymously or using a pseudonym. For example, if you contact us with a general enquiry, we will not ask for your name unless we need it to adequately handle your enquiry. However, for most of our functions and activities we usually need your first name and email address.

(c) We may collect your location data to provide you with location-based and traffic-based products and services.

(d) If you choose to link your account with, or otherwise access the Services using third party accounts, we may collect your name, email address, username and public profile or appleid for that third party account.

(e) We may collect payment-related information from you when you make purchases as a corporate client such information includes, Company Name and Address. As an individual, your details will be captured within a third-party service, Stripe, which will hold your information. Stripe’s Privacy Policy is located on their website https://stripe.com/au/privacy

3. How we collect your personal information

We collect personal information from you whenever you input such information into the website. Our web servers may automatically collect information when you visit our websites, including:

• the parts of our website you access during your visit; and
• your actions on our website.

We also collect cookies from your computer which enable us to tell when you use the website and also to help customize your website experience. As a general rule, however, it is not possible to identify you personally from our use of cookies.

4. Purpose of collection

(a) We may collect, hold, use, process and disclose your personal information for the purposes as set out in this Privacy Policy, or as otherwise required or permitted by law, including the following:

• to provide you with our Services.
• to perform obligations in the course of or in connection with our provision of Services to you.
• to process, administer, or manage your accounts with us, to verify your identity and to assess your suitability and/or eligibility for the Services.
• to respond to, handle, and process queries, requests, applications, complaints, and feedback from you, and to generally manage your relationship with us.
• to contact you in order to provide you with information or services where required by law or that you request from us.
• to personalise or customise the content and services that we provide to you, including providing you with location-based or traffic-based services.
• to verify or process your purchases or subscriptions with us.
• to store, host and/or back up data for disaster recovery purposes.
• to conduct research, analysis, and development activities (including but not limited to data analytics, surveys and/or profiling) to improve our Services.
• to respond to any legal processes, pursue legal rights and remedies, and manage any complaints or claims, whether within or outside Singapore.
• to respond to requests for information from public and governmental/regulatory authorities, statutory boards, related companies and for audit, compliance, investigation and inspection purposes, whether within or outside Singapore.
• to comply with any applicable laws, regulations, codes of practice, guidelines, or rules, or to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority, whether within or outside Singapore.
• to transmit to any unaffiliated third parties including our third party service providers and agents, and relevant governmental and/or regulatory authorities, whether within or outside Singapore, for the aforementioned purposes.
• to achieve any other incidental business purposes related to or in connection with the above.

(b) We may disclose personal information to:

• our service providers who assist us in operating our website and providing the Services. Your personal information may also be exposed from time to time to maintenance and support personnel acting in the normal course of their duties.
• law enforcement agencies and governmental or regulatory authorities, whether in Singapore or abroad, where required by applicable laws (including to respond to valid legal process such as a search warrant or a court order), or where we have another legitimate interest in doing so.
• our buyer or successor (including potential buyer or successor) in the event of a merger, reorganisation, dissolution, or other sale or transfer of title.
• our professional advisors (including consultants, lawyers and auditors) in the course of seeking professional advice or services.

Where information is shared with these third parties, we will take all reasonable steps as may be permitted by law to ensure that third parties observe the confidential nature of such information and are prohibited from using any or all of this information beyond what is necessary to assist us.

(c) We may also use your personal information for the purposes of direct marketing. By using our website and/or our Services, you consent to the receipt of direct marketing material. We will only use your personal information for this purpose if we have collected such information directly from you, and if it is material of a type which you would reasonably expect to receive from us. We do not use sensitive personal information in direct marketing activity. Our direct marketing material will include a simple means by which you can request not to receive further communications of this nature. You may also request not to receive direct marketing material from us by contacting us at contactus@sapher.com.

5. How we hold your personal information

We are committed to protecting your personal information. We take appropriate security measures to protect your personal information from misuse, interference or loss, and from unauthorised access, modification or disclosure. This includes the use of encryption by default, firewalls, monitoring of suspicious activity, data backup and recovery, and controlled site access. You should be aware, however, that no method of transmission over the Internet or method of electronic storage is completely secure. While security cannot be guaranteed, we strive to protect the security of your personal information, and are constantly reviewing and enhancing our security measures.

We may retain your personal information for as long as it is necessary to fulfil the purpose for which it was collected, or as required or permitted by applicable laws. We will cease to retain your personal information, or remove the means by which the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purpose for which the personal information was collected, and is no longer necessary for legal or business purposes.

6. Access and correction

For security reasons, we may require you to put your request in writing and to provide information that allows us to verify your identity. For most requests, your information will be provided free of charge, however, we may charge a reasonable fee if your request requires a substantial effort on our part (and we will let you know about this before actioning your request). If we refuse to provide you with access to the information, we will provide you with reasons for the refusal.

We take reasonable steps to ensure that your personal information is accurate, complete, and up-to-date whenever we collect or use it. When providing personal information to us, please ensure that such personal information is accurate, complete, and up-to-date. If the personal information we hold about you is inaccurate, incomplete, irrelevant or out-of-date, please contact us and we will take reasonable steps to either correct this information, or if necessary, discuss alternative action with you.

7. Complaint procedure

If you have a complaint concerning the manner in which we maintain the privacy of your personal information, please contact us as set out below. All complaints will be considered by our Data Protection Team and we may seek further information from you to clarify your concerns. If we agree that your complaint is well founded, we will, in consultation with you, take appropriate steps to rectify the problem.

How to contact us about privacy

If you have any queries, or if you seek access to or correction of your personal information, or if you have a complaint about our privacy practices, you can contact our Data Protection Officer at contactus@sapher.com.